British beauty company I Am Proud expands into bodycare with the new line, Body Proud. Body Proud is all about championing and celebrating people and their bodies. Powered by powerhouse, skincare-inspired ingredients, the range delivers a high-performance bodycare at an accessible price point. Body Proud products are categorised the same as Skin Proud, allowing consumers to easily discover the perfect range for their body care needs. Centred around common skin concerns, the range consists of four efficacious, easy-to-navigate product ranges: Recharge, Brighten, Hydrate and Proud to Care work to target specific bodycare concerns. Featuring a patented mood-boosting fragrance technology that is scientifically proven to have specific mood benefits, the bespoke blended scents encourage people to prioritize their mental-wellbeing and carve out time for self-care. The range is available on the brand's TikTok Shop now and will land on Iamproud.com on 24 April.