BEAUTY
British beauty company I Am Proud expands into haircare
Date Posted: Friday 10th February 2023
British beauty company I Am Proud expands into haircare with the new line, Hair Proud. The haircare is inspired by skincare designed to nourish the strands from scalp to root to tip and boost the mood with clinically-proven fragrances. Powered by clinically proven, skincare-inspired actives, Hair Proud delivers high-performance haircare at an accessible price point. The range consists of four efficacious product ranges: Revive & Repair, Hydrate & Nourish, Smooth & Shine, and Everyday Care. Available at iamproud.com.