The British Beauty Council has announced that Helena Grzesk will be joining the organisation as Chief Operating Officer. With over 20 years’ experience in the beauty, spa and hospitality industry, Helena was most recently General Manager of the UKSA. In her new role, Helena will work alongside CEO Millie Kendall MBE and the Executive Board to activate a robust calendar of activities that support and strengthen the council’s Road Map for 2021.

On hew new role, Helena said: “I'm absolutely thrilled and incredibly excited to be joining the British Beauty Council as COO. Having worked closely with Millie as part of the Business Energy and Industrial Strategy Department's Personal Care Taskforce over the past few months I've been inspired by the work of the organisation and the Road Map for 2021. I believe that we can inspire change and successfully steer the future trajectory, reputation and recognition of the sector, there's a positive outlook for the future of beauty.”