The British Beauty Council has launched its Sustainable Beauty Coalition (SBC) to tackle the global climate change emergency. The British Beauty Council decided to launch the coalition following an independent sustainability report that it commissioned last year. The report uncovered that one in seven consumers wanted to buy an environmentally friendly beauty product and highlighted that 88% of people want brands to use less packaging and highlight how to recycle products. 

The SBC is headed by chair Jayn Sterland, UK managing director of green beauty pioneers Weleda, and its members include Jo-Anne Chidley founder of The Beauty Kitchen, the number one sustainable-accredited high street beauty brand, Michelle Feeney, founder of leading sustainable fragrance brand Floral Street and Sian Sutherland co-founder of A Plastic Planet.

The SBC will report to the British Beauty Council and aims to develop a clear strategy and roadmap to accelerate sustainability in the industry; strengthen links across the industry, communities, voices and professional bodies to accelerate collaboration, knowledge and bolder collective efforts; work with the government to champion the work of the industry and support the agenda in the Race to Net Zero campaign; and act to create stronger frameworks and policies for the UK's beauty sector. 

Millie Kendall MBE, chief executive British Beauty Council, says: "It was very clear to us from the Courage to Change report that consumers want the beauty industry to do better – and they expect us to do better. We have an array of British talent who are very innovative in the sustainable area, but to make real tangible change, the industry must come together and collaborate. This is key and it's why we have formed the Sustainable Beauty Coalition.