Goad Communications has been appointed to handle the global PR & communications for Caramel, a British company that designs, manufactures, markets and distributes luxury womenswear, childrenswear and homewares. The products are distributed through 13 stores in 6 countries, over 100 independent retailers including key department stores in more than 20 countries, as well as its own online shop. Caramel stores sell their own-label ready-to-wear for women, children and babies, seasonal party and home collections as well as a carefully considered mix of third-party accessories, books and gifts.