British Fashion Council & Boden collaborate to launch Future British
Date Posted: Wednesday 4th November 2015
Boden and the British Fashion Council have announced the launch of Future British – a brand new collaboration that will support new British designers (men’s, women’s or accessories) as they build their businesses in the fashion arena. Designers selected for 2015 include The 2015 recipients are Caitlin Charles-Jones, Samantha McCoach (founder of Le Kilt) and Camilla Elphick. Over a 12-month period, the designers will benefit from Boden’s knowledge and expertise. As well as financial support, they will receive mentoring and guidance in all areas key to building a global brand, including product development, brand identity, lookbooks and PR and marketing. Not to mention the opportunity to connect with Boden’s loyal customer base of 1.5 million globally. Recipients of Future British, a Boden-led programme, will also gain access to the brand’s leadership team, from Chairman Johnnie Boden to CEO Julian Granville, Product Director Matthew Hilgeman and Global Brand Director Penny Herriman. The BFC will provide additional support through the BFC Fashion Business Network. Future British participants will receive business development and mentoring from partners across all business areas, including legal, accounting, banking, production, content and communications.