British Fashion Council introduces London Fashion Week: Insiders
Date Posted: Friday 1st February 2019
The British Fashion Council (BFC) has announced the introduction of a new event format for London Fashion Week Festival; London Fashion Week: Insiders. The new format will provide consumer access to London Fashion Week for the first time in its history.
The London Fashion Week: Insiders schedule will take place over two days during LFW on 16 and 17 February at The Store X, 180 Strand. There will be see-now, buy-now catwalk shows, industry talks, retail space and consumer experiences.
The BFC are delighted to be working with BBC Earth and ‘No Frills’ sustainable fashion designer Amy Powney of Mother of Pearl in a partnership to discuss Positive Fashion. In the first event of its kind, this collaboration brings together the global reach of the BBC, the pioneering sustainability strategy of Mother of Pearl and the fashion influence of the BFC to host a talk series on 16 February.
The focus of the talks will be centred on the impact the fashion industry has on the planet while highlighting the positive tangible opportunity for sustainable fashion choices and mindful consumer behaviour. The event will be filmed by BBC Earth and content will be published across digital and social platforms ensuring global consumer reach across the BBC and BFC communities. Speakers will be announced in the coming weeks.
The two-day runway preview will see SS19 collections on Sunday from Fyodor Golan who will present their Lost & Found collection. The talks schedule for Sunday will be led by fashion industry insiders and full schedule will be announced in the coming weeks.
Richard Quinn has thoughtfully designed this season’s limited edition tote bag. Quinn won the Queen Elizabeth II Award for British Design in February 2018 for his community credentials, opening his print studio to fellow designers and students and his incredible design talent. This exclusive merchandise will only be available from the event and will be given to each guest on arrival.
There are two ticket types available, Insider (£135) and Front Row (£245). The Insider grants the ticket holder event access - shopping and experiential activity, a seat at a London Fashion Week: Insiders catwalk show and a fashion industry insider talk, access to the Insiders' lounge, a limited-edition Richard Quinn tote bag and a glass of champagne.
The Front Row grants the ticket holder event access - shopping and experiential activity, a front row seat at a London Fashion Week: Insiders catwalk show, access to a private VIP London Fashion Week lounge, priority seating at a fashion industry insider talk, complimentary champagne, soft drinks and snacks during your stay and a VIP version of the limited-edition Richard Quinn tote bag filled with lifestyle, fashion and beauty products.
Tickets are available to purchase HERE.