British GQ has announced the launch of GQ Hype, a brand new free weekly edition of GQ. Starting at 7am every Monday morning, in addition to the digital and print magazine, GQ Hype will have its own cover and publish multiple new stories each day, every day, all week. Featuring fashion, entertainment, video, politics, comment, sport, food, travel, grooming, fitness, wellbeing and all the other topics that occupy every aspect of our lives.

As well as continuing to offer daily updates on style, politics, entertainment, sport and current affairs, GQ Hype will allow the title to produce more interviews, films, digital-only fashion stories, comment pieces, long reads, gift galleries, grooming advice, foreign reporting and watch galleries. Every day, regular stories will form a new weekly magazine. 

Over the last 12 months, the digital edition of the monthly magazine has become so popular that the title has started publishing the app as soon as it is finished, rather than waiting for the print edition to arrive on shelves. This has brought a massive uplift in response, meaning sales of our paid-for digital magazine are climbing at a faster rate than ever before.

Dylan Jones, editor of British GQ, commented on the new launch, "[T]here is an appetite for even more digital GQ content, delivered in a completely new way. And while our website continues, gratifyingly, to be extremely successful (growing this year by an average of 40 per cent), we saw an opportunity to produce even more material, even more content. What's more, with our paid-for products doing so well, it's allowed us to start thinking about expanding our free content." 

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