Chinazo Ufodiama has been appointed to manage global (excluding Asia) communications for luxury British knitwear company John Smedley. The brand is the oldest continuously operating manufacturer in the world, producing fine gauge knitwear from their Lea Mills, Derbyshire factory since 1784.

Their menswear and womenswear ranges are available worldwide via their stand-alone retail stores in the St James’s, Mayfair and Marylebone of London, and the Tokyo, Yokohama and Kyoto areas of Japan in addition to international wholesale partners such as Mr Porter, Selfridges, Harrods, Harvey Nichols, Isetan, Di Bijenkorf and Le Bon Marche.