UK luxury goods brand Swaine London has appointed Fabric PR to handle its communications across all channels. The news comes following Swaine London’s contemporary rebrand from Swaine Adeney Brigg, and as the brand embarks on a new chapter of international growth. Established in 1750 as a maker of equestrian accessories, Swaine London later extended its reach to leather goods, luggage, umbrellas, and hats. As part of this extension, it acquired similar makers of comparable quality and reputation, including fine umbrella maker Brigg and globally celebrated hatter Herbert Johnson. All brands are now presented within the Swaine London portfolio.

Fabric PR will be charged with underlining Swaine London’s reputation as the doyen of leather goods, luggage, umbrellas, and hats, while extending its reach to new audiences. Alongside traditional media communications, Fabric PR will handle all KOL strategy, event-led projects, and campaign amplification across digital, print, and social media channels.