British pastry brand Ginsters has appointed Splendid Communications as its retained consumer PR and social media agency, and Flock Creative as its retained trade PR agency.

Splendid is tasked with devising the brand’s over-arching consumer PR and social media strategy, as well as executing fame-driving creative ideas designed to recruit new fans of the pastry brand. This will be coupled with always-on PR and social media management. The partnership launches with an integrated campaign to celebrate the brand’s festive slice, beloved by those in the know but which, to date has not enjoyed the wider awareness this Christmas pastry lunch deserves. Looking further ahead, alongside TBWA and the7Stars, Splendid will also be part of the x-agency team tasked with re-establishing the Ginsters brand in the minds of consumers in 2023.

Also newly appointed, Flock will bring new and revitalised B2B communications strategy to the Ginsters brand and product portfolio, supporting the brand’s ambitious plans to build its business and presence.