Naomi Smart (pictured, left), previously British Vogue’s shopping director, was appointed commerce director at the title in October 2021. Naomi now leads the Commerce Team, which includes Joy Montgomery (pictured, centre), who joins British Vogue as senior commerce writer. Joy previously worked at Who What Wear. Henrik Lischke (pictured, right), previously junior fashion editor at The Sunday Times Style has also joined the affiliates shopping features team as commerce writer. They collectively cover fashion, beauty, interiors and travel.