British Vogue has announced the appointment of environmental activist and supermodel Amber Valletta as its first-ever contributing sustainability editor. Reporting directly into editor-in-chief, Edward Enninful, Amber will be leading the editorial agenda around sustainability for British Vogue and championing conversations on pressing environmental issues within the fashion industry.

Amber has exemplified her commitment to advancing smarter consumption and environmental awareness through entrepreneurial endeavors and brand partnerships. In 2013 she founded Master & Muse, the premiere lifestyle brand for responsibly made, cutting-edge fashion in partnership with Yoox.com. Amber co-founded A Squared Films LLC, creating content to entertain, educate and inspire social change.

Editor-in-chief, Edward Enninful, OBE, says “I’m thrilled to have Amber Valletta join British Vogue as contributing sustainability editor, honouring the British Vogue values of challenging the status quo, where she will help to shape and change conversations around the most pressing issue of our time, sustainability. Amber’s expertise around key environmental issues mixed with her love of fashion makes her the perfect voice to drive these conversations forward.”