summer. has been appointed to handle the influencer marketing and VIP campaigns for British watch and jewellery brand Olivia Burton. With the introduction of its influencer program as part of the brand’s recent relaunch, Olivia Burton is placing a greater emphasis on influencer marketing, to drive awareness of the brand’s new look and elevated product aesthetic.

As the new influencer partner for Olivia Burton, Summer. will be responsible for managing all influencer activations throughout the year. This includes developing and executing paid influencer marketing campaigns, identifying and selecting appropriate influencers, managing influencer relationships, influencer-focused brand events and VIP procurement.