Date Posted: Thursday 3rd September 2020
Global brand owner Authentic Brands Group (ABG) and retail enterprise SPARC Group have announced the completed acquisition of Brooks Brothers. SPARC will manage the entirety of the Brooks Brothers operations, including retail, wholesale and e-commerce. ABG has purchased the intellectual property and will oversee all licensing partnerships, new business and brand development. Brand marketing, which will focus on adapting Brooks Brothers for a new generation through enhanced creative, engaging with and growing its following online and launching a fresh slate of collaborations, will be shared by ABG and SPARC.
"We are thrilled to bring this world-class brand into the fold,” said Jamie Salter, Founder, Chairman, and CEO of ABG. “Brooks Brothers comes at an important time in ABG’s development as we are placing a significant emphasis on growing our retail and e-Commerce footprint. We see a great opportunity to strategically expand this powerhouse brand across the globe."
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