Date Posted: Tuesday 5th February 2019
CEO of Browns, Holli Rogers, has been appointed Chief Fashion Officer for online fashion retailer, Farfetch. There are no reporting line changes, but in this newly created role Holli will work closely with the marketing, styling and visual merchandising teams at Farfetch to ensure the company’s fashion approach is incorporated into the DNA of the overall customer experience of the Farfetch brand.
Holli comments on her appointment, "I am incredibly proud of the work achieved to date at Browns and am excited to take on this additional role within Farfetch ensuring we are talking to fashion in a meaningful way, one that resonates with the larger customer base whilst continuing to build the Farfetch brand.”