Luxury department store Browns has announced that it is introducing Browns Kidswear. Launching with over 35 brands from the established to the next generation, alongside some cult-kidswear favourites, there will also be a series of exclusive capsules from brands that are entirely new to the kids' world. The range includes apparel and accessories from newborn through to 16 years, all with a Browns twist.

Ida Petersson, Buying Director said, “The expansion into kidswear is a natural evolution for Browns and we felt we could really have some fun here. We want to create a destination for kids and their parents that evolves beyond clothing and a place where luxury meets the unexpected with some surprise collaborations in the future.”

Browns Kidswear will launch online at brownsfashion.com.