Bryant Artists has announced the launch of its sister agency Follow, a new talent and influencer management agency, creating strategic relationships between brand and client. Katie Atkin, previously representing talent at Storm Model Management and Milk, heads the agency. The agency will be working closely with Emma Bryant and the Bryant team across all projects, creating an experienced 360 management for both brand and talent.

Representing a curated roster of influencers across the fashion, beauty, fitness and lifestyle industries, the agency has been appointed to represent the following influencers: Kirby Jenner, Tia Ward, Jessica Skye, Fenton Merkell, Magnus Ronning, Catherine Poulain and Alex Zouaghi.