Model Iris Law has been announced as Burberry Beauty’s new Global Ambassador, staring in the new campaign that celebrates the launch of Burberry’s latest launch, Liquid Lip Velvet.

As a first for the brand, Burberry will launch a beauty dedicated Tumblr page to coincide with the launch. The Tumblr content hub will tell a unique campaign narrative which is presented as a mood board with colour and texture stories. On Pinterest, Burberry will host a series of colour stories, highlighting the hero colours from the Liquid Lip Velvet collection.

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Burberry in 'beauty, fragrance, grooming & health'