Burberry has unveiled its new Augmented Reality (AR) experience. This is a shopping tool that can be accessed through Google Search, allowing consumers to experience Burberry products embedded in the environment around them through using a smartphone.

Consumers can search for the Burberry Black TB bag of Arthur Check Sneaker on Google Search and see an AR version of the product at scale against other real-life objects. For instance, this can be used to place a Burberry bag next to an existing outfit to simulate the in-store experience. 

Burberry's AR tool is currently available in the UK and US and will roll out more products. 

For more information please visit theindustry.fashion.