Today (1 July) sees the launch of Burberry Beauty's latest fragrance, My Burberry Eau de Toilette. The latest chapter in the brand's My Burberry fragrance story, the fragrance was created by Christopher Bailey in collaboration with Francis Kurkdjian and comprises top notes of sweet pea and lemon flower, heart notes of peonies, peach flower and freesia, and a base of damask rose, white moss and musk. The new fragrance is housed in the classic My Burberry glass bottle, whose overall design reflects the details of the Burberry trench coat.  A bold horn-finish stone and black cap echoes its distinctive buttons and the hand-tied stone-coloured English-woven gabardine knot honours the fabric invented by Thomas Burberry over 100 years ago. Additionally, customers will be able to personalise their My Burberry Eau de Toilette bottle with up to three initials through a monogramming service available on Burberry.com and selected Burberry and wholesale stores. The new addition is available from Burberry.com, The Burberry Beauty Box and selected Burberry stores and retailers, priced at £52 for 50ml and £75 for 90ml.  

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