Burberry has introduced virtual pop-up experiences to reach its customers. Burberry's Animal Kingdom pop-up can be accessed here and guides consumers through the Animal Kingdom collection. 

Burberry previously partnered with Wildlife Works to make the pop-ups carbon neutral and launched a series of worldwide pop-ups featuring large-scale sculptures of monkeys, gorillas and birds of paradise, inspired by Thomas and Riccardo’s recognition of the power and symbolism of animals. In addition to the virtual and physical pop-ups, Burberry has partnered with Snapchat to release an in-store gamified experience.