Burberry has collaborated with students from tech firm IBM's Extreme Blue internships programme to create a prototype system to help improve product traceability, providing consumers with deeper insight into a product's lifecycle. The theme for this year’s Extreme Blue internship programme was “Sustainability in Fashion”. Partaking students were tasked with designing, developing, and testing an innovative new product for an IBM client. Burberry partnered with the programme this year, supporting the interns to develop a prototype system that may in future help to improve traceability in fashion.