Luxury London-based hotel Claridge’s has announced that this year its celebrated Christmas Tree will be designed by the hotel’s long-time friend Christopher Bailey, Burberry Chief Creative and Chief Executive Officer. To be unveiled on 16 November, this will mark the first time that Claridge’s will have a British designed Christmas Tree. This year’s Claridge’s Christmas Tree will be an innovative and modern contrast to the art deco design of the hotel, exploring the concept of light and shadow reflecting around the iconic lobby. Drawing inspiration from Burberry’s longstanding heritage of providing protection against the elements, the Christmas Tree will comprise of over 100 umbrellas, each finished in bespoke gold and silver metallic fabric.

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Claridge’s in 'travel, locations & venues'
Burberry in 'in-house PR'