Bustle Digital Group (BDG) has announced the hire of two senior editorial leaders to its Lifestyle Portfolio including Bustle, Elite Daily, NYLON, Romper, and The Zoe Report.

Faith Xue, currently editorial director at Byrdie, joins as executive beauty director where she will oversee beauty content across all sites as well as set overall beauty strategy for the company, acting as a partner to the revenue team. Her role is effective 19 April.

Additionally, Melissa Dahl joins the company as executive director, health and wellness where she will be responsible for building out health coverage and strategic initiatives across the portfolio, and overseeing special projects related to health. Her role is effective April 5.

Both Faith and Melissa will report to Emma Rosenblum, chief content officer, lifestyle, BDG.