British footwear brand Butterfly Twists has rebranded for 2017, revealing a new version of its butterfly logo, packaging design and campaign imagery. The new angular logo sees a more minimal, graphic icon with four ‘twistable’ variations. The Butterfly Twists font has been updated to a modern geometric style. The brand's new tagline is “Never Twist, Stick”.

As the brand evolves, the collection has been split into three categories which are colour coded on marketing material and packaging; Yellow for The On-The-Go Butterfly, Pink for The Social Butterfly and Green for The Urban Butterfly. The new branding will be unveiled on Butterfly Twists' website from this month and will begin rolling out to 45+ international stockists from February 2017.

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Butterfly Twists in 'fashion & accessories'