Cosmetics brand BUXOM has unveiled actress, beauty guru, influencer, entrepreneur, author and lifestyle blogger, Shay Mitchell as its new Global Creative Brand Ambassador. Having risen to fame with a lead role on the television series Pretty Little Liars, Shay embodies the ideal #BuxomBabe with her strong voice and unapologetic confidence on and off the screen. 

While Shay's first campaign is set to launch in July for BUXOM’s newest lip innovation, she will be actively collaborating with the global cosmetics brand to help develop creative content and social media campaigns, along with new products and shade ideation.

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