UK fashion rental platform By Rotation has partnered London based luxury bridal designer Halfpenny London for exclusive bridesmaids edit from its ‘Sister’ line. By Rotation saw a huge surge in searches for bridalwear and wedding guest outfits on the app post-lockdown. 

Launching with three exclusive colourways; Raspberry, Sea Green and Teal, the edit includes 6 iconic Halfpenny London designs including their popular Ranging from sizes UK 10-22, the collection will be available to rent on the By Rotation app starting from £5 per day up to £9 per day.