Byredo to relaunch limited reedition of Unnamed fragrance
Date Posted: Wednesday 21st November 2018
Byredo has announced that it will be relaunching its fragrance a limited reedition of its Unnamed fragrance.
Ben Gorham, Founder and Creative Director of Byredocomments on the relaunch, “The names of the Byredo fragrances often describe the origin of an idea, a thought that leads to a brief presented to the perfumer. With fragrance being completely subjective, these names spark the imagination of the perfumer and finally the customer. They each experience the fragrance even before they smell the ingredients in the bottle. We still find it fascinating that people interpret our fragrances in so many ways. We created an unnamed fragrance that allows our customers to choose a name meaningful to them.” .
Unnamed reedition will be available to buy for £160 from 31 January 2019 from selected retailers and online from byredo.com.