Edgar Hunter has been appointed Senior Strategist to the Integrated Strategy Team at Camron, headed up by David Austin, Global Head of Strategy and Planning. Edgar is a brand strategist with a wealth of experience across global B2C and B2B brands.

Previously at a London-based creative agency, Edgar has helped rebrand global healthcare organisations (Convatec), created impactful strategies for engaging business decision-makers (BMI, Epson), interrogated UX & delivered web content rehauls (Samsung), led social-first international product launches (Starbucks) and delivered global-to-local communications plans (Abrdn).

In joining Camron, he will work across the gamut; assisting in new business development, leading international brand strategy projects and integrated creative campaigns, and developing social, digital and communications strategies, alongside shaping Camron’s IP and developing owned channel initiatives.