Flipside PR has been appointed to handle the PR for e-commerce nail polish brand Candy Coat. Candy Coat is a stylish e-commerce brand distinguished by its  girly nail colour range, distinctive branding and fun buying experience. The brand offers over 350 different shades across 15 finishes, with 100% salon quality gel polish, the range has spread across social media, and its creamy, highly pigmented formula lasts 3-10 weeks on fingers and up to 6 weeks on toes.

In addition to candy kits and online pick 'n' mix colour shop, Candy Coat serves thousands of salons, spas and subscribers with a palette of colour each month. As well as being available to buy online, Candy Coat is available in salons and spas nationwide for  professional Candy Coat manicures and pedicures.