PR company Canoe has been appointed to handle the press and PR for the following accounts. 

KITE: KITE brings together professional eyecare and expressive design to offer personalised eyewear. Designed in London and made in Italy, the range houses a range of trend-led designs. Canoe will handle all on-going PR and influencer outreach for Kite including forthcoming campaigns UVProtect, the world’s first truly 100% UV protected clear prescription lenses and Legends, a new collection of tradition-inspired frames reengineered for modern life.

G-Shock: Created by founder Mr. Ibe, the brand seeks to build the unbreakable watch. It builds technologically advanced watches that can resist gravity, freezing temperatures, high water pressure and magnetic fields. G-SHOCK watches are built to last forever through a constant pursuit of toughness.

PRO TREK: Casio’s PRO TREK is a line of watches geared for outdoor enthusiasts and equipped with a variety of features for the outdoors.

Smartwool: Based in Colorado, Smartwool is an apparel brand that makes its products from treated merino wool. Part of the VF Corporation, Smartwool strives to bring comfort, confidence and community for a life lived outdoors.

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