Date Posted: Monday 18th February 2019
Leading textured hair brand, Cantu Beauty, has appointed PR Consultant, Irene Moore to deliver the brand’s communications strategy. The brand aims to provide media with accessible expert insights into textured hair alongside simple styling and curly hair care tips to aid the inclusion of more diverse hair stories. Cantu also plans to celebrate its curly girl influencer community and create more collaborative and creative social content. Cantu is part of PDC Beauty Group (which also own Eylure and Elegant Touch) and the Cantu brand is currently stocked in Boots, Superdrug, Amazon, Sainsbury’s, Tesco and Asda.