Capsule Communications has announced the appointment of Persephone Walton-Clark as its new Head of Strategy. Persephone joins the team from Halpern where she headed up the Beauty division as Director and, prior to that, worked at Ogilvy as Director and UK PR Lead across the Global Consumer Brands Division for Boots.

In her new role, Persephone will support Founder and MD Ross Witherden in business development and the day-to-day running of the agency while co-leading on the strategic direction across their growing portfolio of accounts. Persephone will be working closely with Ross in creating new strategic business divisions for the agencies’ diverse brand portfolio.