Date Posted: Wednesday 13th June 2018
ModusBPCM has been appointed to handle all PR in the UK, France, Germany and UAE for New York-based fashion house, Carolina Herrera. Founded in 1981 by Carolina Herrera, the brand’s in-house atelier blends the traditions of haute couture and craftsmanship with the wearability and pragmatism known to American fashion.
In 2018, Carolina Herrera assumed the role of Global Brand Ambassador. In this role, she appointed Wes Gordon as Creative Director, leading design and artistic direction for the New York-based fashion house. Under his creative leadership, the House has reinforced its commitment to the style codes established by the founder. Carolina Herrera is part of PUIG, a third-generation family-owned business based in Barcelona, Spain.