Iroquois has been appointed to handle the press, publicity and social media for luxury cashmere brand London W11. The brand is the brainchild of fashion expert and cashmere specialist Eva-Maria Khan, who launched her cashmere label after 25 years in the fashion industry. Having initially started as a wholesale business, this month sees the expansion of London W11 selling to a wider international audience through the brand’s website. The autumn/winter collection offers a full range of cashmere pieces from sweaters, polo necks, ponchos and jackets to specialist loungewear pieces including joggers, shorts and cashmere robes. The neutral colour palette features soft grey, bright navy, biscuit and caramel beige tones, slate grey and classic black. Prices start a £115 for scarves, £210 for cashmere jumpers and up to £465 for the knitted cashmere coats. 

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London W11 in 'fashion & accessories'