Premium performance sportswear brand Castore has introduced World Boxing Organisation Interim Heavyweight Champion, Joe Joyce, as the newest brand ambassador for 2023. The athlete, who currently holds 15 wins with 14 knockouts under his belt, is the first tier-one boxing ambassador to join the Castore family.

Castore’s mission is to create frontline sportswear, engineered with high-performance software to assist athletes in achieving their very best. The brand’s ethos ‘Better Never Stops’ aligns with Joyce’s personality perfectly, with Castore ensuring the boxer will be kitted out head to toe in its premium performance gear ahead of every fight.