British casualwear brand Folk has appointed Four Publicity to represent its PR and marketing. Founded in 2001 by Cathal McAteer, Folk is a London-based contemporary label that began initially with men’s clothing. Footwear for men and women was added in 2004 and womenswear was introduced for AW12. Folk is sold in four stores across London, including a shop-in-shop at Liberty, and on a wholesale level across 150 independent department stores worldwide.

Four Publicity will work with the Folk in-house team to raise the profile of the brand through PR projects, events and publicity.

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Folk in 'fashion & accessories'