Beauty and lifestyle agency Catalyst has been appointed to handle the PR for SIAN Trading.

The agency will also be looking after all press and influencer relations, as well as social media advertising for multiple brands including leading Australian, make- up and beauty brand ModelCo and natural beauty and mask providers Iroha Nature.

Catalyst will be looking after the Model Co vegan and cruelty-free high-performance tan range and the best selling double-ended fibre-lash mascara. For Iroha Nature, Catalyst will oversee all press activity for the new Divine and Charcoal collections as well as their new Ampoules range.