Global lifestyle brand Cath Kidston has launched ‘Colour’ QR codes as a unique and first-ever collaboration with Pinterest enabling customers to discover the inspiration behind the new “Colour by Cath Kidston” collection. As the first UK brand to integrate Pinterest Lens with QR codes, Cath Kidston will be bringing the collection to life in 68 of its stores as well as on Pinterest with bespoke boards and a Promoted Pins campaign.  

Starting this week, customers will be able to Lens a ‘Colour’ QR code found in-store on the swing tag attached to each of the bags in the new collection. The ‘Colour’ QR code will take customers to a Pinterest board created for each bag showing ideas for how to style it as well as to discover the motivation around the colour range. Through its collaboration with Pinterest, Cath Kidston will be bringing the collection to life for consumers in a compelling way to help inform purchase decisions and enhance consumer engagement.  

In addition to ‘Colour’ QR codes on the product, customers will also be able to Lens the ‘Colour’ QR code on printed cards displayed in stores. The collaboration will be featured in Pinterest editorial including its curated Explore space and supported with a paid Cath Kidston Promoted Pins campaign on the platform.