Cedar UK has named Christina da Silva as its new managing director. Christina will be working with the senior leadership team to evolve the agency's strategy and capabilities. She will also be taking charge of day-to-day client activities with a particular focus on innovation. The appointment comes after a stellar year for Cedar, where the agency won its biggest brand portfolio to date with IAG’s British Airways, Iberia and Aer Lingus, along with a record number of award wins and new clients for the Hong Kong and Cape Town teams.

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British Airways High Life in 'consumer magazines'