French luxury fashion brand Céline has rebranded to Celine, dropping its accented "e" to reflect the original version of the logo which existed in the 1960's. The new look is simplified with the spacing between the letters being evened out and brought closer together. The use of "Paris", which historically was also prevalent, is to be reinstated in the new packaging concept and will be found on all boxes, bags and on the labels within the new collection. The use of "Paris" will however not exist on the publicity campaign entitled "Celine". 

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