Fashion and lifestyle agency CELLAR Communications has now launched. Set up by CEO & Founder, George MacArthur and Managing Director, Toby Edwards.

Operating out of London, CELLAR works with an array of forward-thinking fashion and lifestyle brands that all link together with community at the core. After a soft launch over the last summer, CELLAR has a roster of brand moments, events and partnerships that puts it well on the way to becoming a fast-growing PR agency in London. An official launch party is due in February 2024.

George's experience comes from the ground up, having worked an internship at SANE, then onto Coach and KARLA OTTO - he is immersed in the industry that ultimately drives the projection of CELLAR. Toby comes from a finance background, having found a passion in the fashion industry his main objectives are business expansion and brand awareness.

CELLAR Communications is representing the following brands:

• Footwear brand Duke + Dexter;
• Clothing and accessories brand Florence Black;
• Jewellery brand Serge DeNimes;
• Clothing and accessories brand PICANTE;
• Clothing and accessories brand about:blank;
• Homeware brand Me.Old.China.