Melody Joy PR has been appointed to handle the press and publiity for nutricosmetic brand Ceramiracle. FIRST LIGHT The Serum is the latest product launch from the brand. Inspired by the power of vernix caseosa and the effect it has on a newborn baby’s skin, vernix caseosa is a thick, wax-like substance which covers babies for weeks before birth and acts as the baby's “first beauty product.” It covers, moisturises and protects the skin from the wombs harsh environment. Containing a plant-derived alternative with all the beneficial properties of the vernix caseosa, with a 100% water-free formula, FIRST LIGHT The Serum mimicks the same intense hydration and skin nourishing properties to bring you baby soft skin.

Ceramiracle is currently available in the online at ceramiracle.com, priced at $89.