Date Posted: Tuesday 6th February 2018
Blanket Consulting has been appointed by US skincare brand CeraVe to work alongside Sarah Ashwick at L’Oréal to launch the brand in the UK. CeraVe was acquired by L’Oréal in 2017 and is designed to help repair and strengthen the skin barrier. Developed with and recommended by dermatologists in the UK, it can be used daily to promote soft and healthy-looking skin plus it is proven to help eczema, dermatitis and dry skin.
Blanket Consulting will work on the brand’s press and influencer relations as CeraVe launches in selected Boots stores and online in the UK on 5 March.