CG Communications has announced the launch of its talent-led partnerships division, The Collective. The division identifies a roster of global talent creatives, editors, artists within the beauty industry and beyond creating and managing successful brand partnerships through the power of storytelling.

Farrah Karimian, previously PR and Influencer Manager at Parfums Christian Dior, has been appointed Head of Talent at The Collective.

“A natural evolution of CGC communications, The Collective will represent industry talent in the same way as brands. Our aim is to build reputation, define and develop stories and shape individual tone of voice; all supported by considered, authentic partnerships and smart content programmes that deliver relevant social endorsement” Claire Goodwin, Founder.

Uniting a unique combination of strategic communications expertise and an expansive network  across beauty, fashion and lifestyle; CGC will connect talent and brands together in an authentic,  meaningful way.

The agency currently represents:

• Make-up artist, Wendy Rowe
• Creative nails artist, Harriet Westmoreland
• Model and beauty creative, Coral Kwayie
• Skin expert and a-list facialist, Melanie Grant
• Designer and luxury content creator, Ume Romaan
• Fashion photographer, former model and style editor, Candice Lake