Chanel launches men’s make-up line via The Industry
Date Posted: Tuesday 28th August 2018
Luxury brand, Chanel has announced the launch of its first make-up line targeted at men and has chosen South Korea for its global debut on 1 September.
The line, called Boy de Chanel (a reference to Boy Capel, a one-time lover of Coco Chanel), comprises three key products: a tinted fluid in four shades; a matte moisturising lip balm; and an eyebrow pencil in four shades.
Following the launch in South Korea the range will be made available globally on the Chanel website from November and will launch in boutiques in 2019. 'Beauty is not a matter of gender, it is a matter of style,' said the global luxury fashion and beauty house of the new launch.
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