The New York Jets and Charles Tyrwhitt have announced a multiyear partnership spanning from the New York Domestic Marketing Area (DMA) to the United Kingdom, under the club’s recently acquired expanded territory rights. The agreement marks the first time an NFL club and a clothing company have teamed up with UK rights since the league launched its International Home Marketing Area (IHMA) initiative in January 2022. The Jets and Charles Tyrwhitt will collaborate to unlock fan engagement synergies between their brands, while also bridging a sport, style, and cultural connection between New York and London.

The agreement will provide valuable cross benefits for both Jets fans and Charles Tyrwhitt customers alike, such as special offers on Charles Tyrwhitt’s full range of menswear, Jets ticket giveaways, competition for fan trips, player appearances, and creative content. There are also future plans to collaborate on a small collection of Jets themed, Charles Tyrwhitt branded merchandise products. One example of this powerful link-up is the Jets’ newly created digital content franchise called “The Art of Style,” of which Charles Tyrwhitt will be a presenting sponsor and collaborator. In this series of short videos, Jets players, including Pro Bowler Braxton Berrios, will be featured sharing style tips and opinions on what dressing well means to them.