Fashion PR and Brand Consultant Charlotte Pollard, formerly VP at ModusBPCM and Head of Brand at Jigsaw, has gone freelance. Charlotte has been appointed to handle the PR for E.L.V. DENIM, which takes discarded unwanted denim and reuses and reworks the fabric into modern and sophisticated styles. Operating from an ideal of zero waste, every piece of denim used in production has zero impact on the environment and gives a second life to a fabric which otherwise would be destined for landfill.

In Addition, Charlotte represents Psykhe, the first fashion e-commerce recommendation platform powered by AI and psychology, and My Lady Garden Flower, who specialises in designs that are flower heavy, bold and punchy.

Charlotte will be focusing on generating brand awareness and profiling female creatives and business founders, throughout the lifestyle and fashion markets.