Charlotte Tilbury has launched a new virtual store, crafted in partnership with experiential e-commerce platform Obsess. The new Charlotte's Virtual Beauty Gifting Wonderland enables groups of friends to navigate the virtual store together, talk in real-time, and share advice and inspiration. 

Users can invite up to 4 friends to join them for a shopping session where they can discover the iconic beauty brand’s latest Holiday product offerings. For younger shoppers, native to online interaction with friends in video games and esports, this combines the best elements of the gaming world with the experience of digital shopping.